Pay Per Click Management

IS PAY-PER-CLICK MARKETING RIGHT FOR YOU

Learn The Basics Of Pay Per Click - PPC Marketing

Paid search marketing utilises techniques such as Search Engine Marketing (SEM) and Pay-Per-Click (PPC). Used across a range of platforms including Google Ads and social media, paid search can drive relevant traffic to your website and digital spaces. Increasing brand and merchandise awareness, with huge returns on investment.

People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.

Google AdWords

It is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page.

Keyword Research

It is the process by which you research popular search terms people type into search engines like Google.

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PPC Marketing Services

  • Keyword Research & Analysis
  • PPC Management
  • Ads A/B Split Testing
  • Bing & Google Ads Management
  • Nextdoor Advertising
  • Landing Page Conversion Optimization
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  • Amazon PPC
  • Paid Search Advertising
  • Conversion Rate Optimisation (CRO)
  • Social Media Advertising
  • Remarketing Campaigns
  • Youtube Ads

HOW PPC CAN BENEFIT YOUR BUSINESS ? 📈

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PPC ADVERTISING CAN BE CHALLENGING

The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles

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WHY PPC MATTERS FOR YOUR BUSINESS ??

Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained

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Improved Brand Visibility

PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.

Quick Experimentation

PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.

Fast Result

This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.

Low Barrier to Entry

Even if you’re a decade behind your competitors on acquiring pay per click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.

PPC ADVERTISING TO GET YOUR WEBSITE ENGAGING AND CONVERTING WITH YOUR CUSTOMERS. 👤👥

PPC is the fastest way to get to the top.

PPC Campaign Management Services

As part of our bespoke paid search service, we will create a marketing plan designed specifically for your business and budget. The marketing team in our digital agency are experts at creating intelligent and responsive campaigns that deliver real results. And with regular reports and monitoring, you will always know where your money is being spent and how well your investment is performing.

  • Campaign Management Setup
  • Remarketing Campaigns
  • Native Advertising
  • PPC Audit Services
  • Search Ads
  • Display Ads
  • Google Shopping Ads
  • Local Service Ads
  • Youtube Ads
  • Facebook Ads
  • Conversion Rate Optimization
  • Social Media Advertising

Why You Need Paid Search ?

1st Step

IT BEGINS WITH DATA.

2nd Step

IT TAKES OFF WITH INNOVATION.

3rd Step

IT SOARS WITH OUR PASSION.

The biggest benefit of paid search is your company’s appearance at the top of the search engine results page. While it’s always possible to improve your organic search strategy in an attempt to rank in position 1 – or position 0, with a featured snippet – on the SERP, paid search will guarantee it. This is all the more important on mobile, where a smaller screen means that increasing amounts of real estate are given over to sponsored results.

 

If you have enough investment, PPC is the fastest way to get to the top. If you know your way around the platform, you can set up a PPC campaign in less than an hour and appear immediately in the sponsored results.

Pay-Per-Click FAQs

WHAT IS PPC ?

PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.

HOW DOES GOOGLE ADWORDS WORK ?

Google AdWords is basically an auction system, where advertisers bid on keywords in order to place their ad in the search results when people search on terms related to those keywords. However, it’s an auction where the highest bidder doesn’t always win – Google awards higher ad placements to advertisers with high-quality, relevant, well-organized ads and campaigns, not just those that spend the most money.

WILL MY TARGET MARKET CLICK ON MY ONLINE PPC ADS ?

Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.

WHAT's THE DIFFERENCE BETWEEN PAY PER CLICK AND ORGANIC SEARCH ENGINE OPTIMISATION ?

Pay Per Click positions are paid ads located on the top or right side of a Search Engine Results Page; whereas, Organic positions are natural or non-paid results. Organic listings gain positions from Search Engine Optimization techniques including optimized Website content and link building.

HOW DO I CHOOSE KEYWORDS ?

Finding the right keywords is the most important step of any PPC program. There are several tools that can aid in keyword selection including the Google AdWords Keyword Planner and Adcenter Keyword Tool.

HOW IMPORTANT IS A LANDING PAGE ?

Landing pages allow businesses to explain their products and services, and sell their goods to  interested users by clicking on their ads. If a landing page is developed and optimized correctly it could convert the visitors to customers.

HOW SHOULD I ADVERTISE WITH PAY-PER-CLICK ADS ?

PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.

WHAT IS A GOOGLE DISPLAY NETWORK ?

The Google Display Network is made up of thousands of Websites ranging from the New York Times to small Websites that exist only to display Google AdWords advertisements for collecting ad-sharing revenue from Google.